Exhibitor FAQ’s

To attend a keynote address, webinar or meeting that you are interested in…

1. Make sure you are registered as either an attendee or exhibitor – To register, click the Registration link at the top right corner of our website.
2. Login to XpoCentral.
3. Search for the event you are interested in.
4. Click the link to Attend.  You will receive an email with the event details and instructions to join.
5. If you are already registered for the event and logged into XpoCentral, you can click the link next to the event to Join Now or follow the instructions in the email you received upon registering.

Keys to Creating Successful Online Events

There are several keys to making your webinars and meetings successful. When planned with these keys in mind, your online events will:

• Build brand awareness
• Identify new audiences and opportunities
• Develop highly qualified leads
• Strengthen your relationships
• Generate revenue.

At the heart of each event you must plan, execute and follow-up. To make each event effective, you need to deliver value to your audience before, during and after the event takes place.  XpoCentral will assist you each step of the way…

XpoCentral Event Planning Ideas and Tools

1. Outline each events’ topic and prepare an outline.
2. Identify the presenters and select a date and time.
3. Publish your events on the XpoCentral calendar.
4. Draft a script and highlight the important points you want to cover. Include a powerful opening that will grab the attention of your participants and encourage them to stay for the entire event.
5. Outline interactive Q & A and polling questions.
6. Use your XpoCentral Trade Show Booth as a landing page devoted to your Webinars and Meetings.
7. Update your Blog, Facebook, Twitter and LinkedIn pages with new event details.
8. XpoCentral will assist with sending invitations and a series of reminder emails prior to your webinar.
9. Entice participants, and those who haven’t yet committed, with for example, an informative whitepaper that “teases” your event topic or a targeted offer. Make sure you convey the event will bring value to your audience.
10. Complete a dry run of your event to manage timing, identify incomplete information and become comfortable with event hosting technology.

During the Event

1. A minimum of two roles should participate in the Webinar – the presenter and the event manager. The event manager should monitor the chat conversation, facilitate Q&A, push files to participants, etc., freeing up the presenter to focus on audience interaction.
2. Reassure time-strapped participants by identifying the agenda and event timing at the outset, and commit to honoring it.
3. Encourage participants to attend the entire online event and commit their full attention with supportive interaction.  Use the tools XpoCentral has provided to ask polling questions, draw on the whiteboard, share screens, annotate to highlight key points, push graphics or other supporting content and to monitor participant attention (to later evaluate your effectiveness).
4. Break for Q&A throughout the event.
5. Make sure to bring the value!
6. Capitalize on your investment and…Record the event for future distribution and viewing!

After the Event

1. Use the XpoCentral event reports and information to identify hot, warm and cool prospects. Develop a plan to further engage each group based on their place in the sales cycle.
2. Evaluate your performance. Use the participant engagement reports to adjust your presentation for next time.
3. XpoCentral will email a thank-you to all participants.
4. We will post the recording to your Trade Show Booth.
5. XpoCentral will email those who registered for the event a link to the recording and remind them that they can view it again and share it with fellow decision-makers.

Once you login to XpoCentral you will see a link to your profile page in the upper right corner.  On your profile page you can…

• Edit your contact, user and company information.
• Reset your password.
• Upload your company logo, enter links to your website and blog feed.
• Enter biographical information for the person that visitors to your booth will contact.
• List the certifications and awards you have received.  Upload a corresponding featured image.
• Add the products you support along with the main software functions, the services you provide for the specific application and the vertical markets you have expertise in.
• If the product you support is not listed, please click the link on the top menu bar to “Request New Product” and we will add it to the list for you.
• View the Events Calendar to search for dates and times available to hold your public webinars.
• Request a Webinar by added to the public calendar and Events list.
• Add a Meeting to the Events list.
• View the list of Meetings or Webinars you have created or signed up to attend.
• From the list you can Start your meeting or attend an event hosted by someone else by launching the Topic/URL.
• Click on the XpoCentral link in the upper left corner of the page to return to the main site.
• Upgrade your plan.

A View from the Trade Show Booth

Running time – 05:32

An XpoCentral Webinar is like a keynote address you might attend at a live trade show.  They are most often sponsored by one of our exhibitors and are open to a large audience.  At these events you may see one or several panelists.  The audience can ask questions and communicate with the panelists through the Q&A tool.

An XpoCentral Meeting, on the other hand, is limited to 50 attendees.  All attendees can share their video, screens, presentations, etc.  These are more like specialized presentations that are available at a live trade show.