What are the keys to a successful online presentation?

Keys to Creating Successful Online Events

There are several keys to making your webinars and meetings successful. When planned with these keys in mind, your online events will:

• Build brand awareness
• Identify new audiences and opportunities
• Develop highly qualified leads
• Strengthen your relationships
• Generate revenue.

At the heart of each event you must plan, execute and follow-up. To make each event effective, you need to deliver value to your audience before, during and after the event takes place.  XpoCentral will assist you each step of the way…

XpoCentral Event Planning Ideas and Tools

1. Outline each events’ topic and prepare an outline.
2. Identify the presenters and select a date and time.
3. Publish your events on the XpoCentral calendar.
4. Draft a script and highlight the important points you want to cover. Include a powerful opening that will grab the attention of your participants and encourage them to stay for the entire event.
5. Outline interactive Q & A and polling questions.
6. Use your XpoCentral Trade Show Booth as a landing page devoted to your Webinars and Meetings.
7. Update your Blog, Facebook, Twitter and LinkedIn pages with new event details.
8. XpoCentral will assist with sending invitations and a series of reminder emails prior to your webinar.
9. Entice participants, and those who haven’t yet committed, with for example, an informative whitepaper that “teases” your event topic or a targeted offer. Make sure you convey the event will bring value to your audience.
10. Complete a dry run of your event to manage timing, identify incomplete information and become comfortable with event hosting technology.

During the Event

1. A minimum of two roles should participate in the Webinar – the presenter and the event manager. The event manager should monitor the chat conversation, facilitate Q&A, push files to participants, etc., freeing up the presenter to focus on audience interaction.
2. Reassure time-strapped participants by identifying the agenda and event timing at the outset, and commit to honoring it.
3. Encourage participants to attend the entire online event and commit their full attention with supportive interaction.  Use the tools XpoCentral has provided to ask polling questions, draw on the whiteboard, share screens, annotate to highlight key points, push graphics or other supporting content and to monitor participant attention (to later evaluate your effectiveness).
4. Break for Q&A throughout the event.
5. Make sure to bring the value!
6. Capitalize on your investment and…Record the event for future distribution and viewing!

After the Event

1. Use the XpoCentral event reports and information to identify hot, warm and cool prospects. Develop a plan to further engage each group based on their place in the sales cycle.
2. Evaluate your performance. Use the participant engagement reports to adjust your presentation for next time.
3. XpoCentral will email a thank-you to all participants.
4. We will post the recording to your Trade Show Booth.
5. XpoCentral will email those who registered for the event a link to the recording and remind them that they can view it again and share it with fellow decision-makers.