The use of video to deliver content on the web just keeps growing.
Judi Hembrough leads Americas Marketing strategy and go-to-market programs for the Small and Medium Business (SMB) customer segment at Plantronics. She recently wrote an interesting article on this very topic and “What it means for small business communication.”
The article talks about some of the trends and challenges facing small businesses looking to jump on the band wagon. Most of it centers around the further adoption of video conferencing and the move to training and on-boarding.
But, we know these trends will move even further into the very fabric of your business operation.
The platform and tools we have put together at XpoCentral were designed so you could weave this technology right into your daily operations. We are focused on bring our exhibitors closer to their prospects, customers, employees and partners and visa versa.
Not only do we emulate a trade show environment, but we also incorporate the tools you need to communicate directly with those looking for your help, advice and answers to important questions…we have no one in the middle screening or distributing leads. Just like at a trade show, someone can walk right up to your booth and talk directly to you.
We also provide the tools necessary to help you get your message out. As with a keynote address or breakout session, our webinar and meeting tools will allow you to connect with your audience and more:
- Schedule and host on-line events
- Provide training or technical support
- Share an interactive video experience
- Scale to any number of attendees
- Broadcast on Facebook Live or YouTube
- Share your screens
- Present polling questions
- Chat live
- Record events and post them to your booth for others to watch
- And many, many more…
The goal is to help you use these tools to improve your operations, cut down on your overhead costs, increase your exposure, get closer to your audience and maximize your most precious commodity…your time! You can start by thinking about some of the repetitive things you do daily:
- Basic training
- Sales demos
- New product features
- Product comparisons
- Industry trends
- Specialties you may have
- Helping your clients with making operational gains
Use these topics as a starting point. Then, think about delivering your presentations and services to your prospects, clients, employees and partners with the help of XpoCentrals’ webinars and meetings. We will help you reuse that content without having to expend any additional capital.
We’re here to help you get the most out of the XpoCentral platform. Don’t hesitate to let us know how we can help you.